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The Best Marketing Book Out There Is By Randy Charach
November 8th, 2009 by admin
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I admit that when my sister and I got started on our home based cookie business we barely knew what the word marketing meant. We started selling cookies at festivals and flea markets, and sometimes at special events and fundraisers for charity purposes. When a couple regular customers asked for quantities higher than we could make, we knew it was expansion time. The company grew to include an online store and much more. The best marketing book we ever saw, by Randy Charach, really did give us invaluable guidance. We not only learned the meaning of the word marketing, we learned how to do it well.